Chef Cruz Nieves is the executive chef behind the Shell culinary team. With nearly 20 years of industry experience, Nieves’ culinary journey has taken him through prestigious kitchens such as Del Posto and Gabriel Kreuther in New York, NY, as well as Rella and Snug Harbor. His creativity, technical range, and attention to detail expertly blend to craft your dining experience.
Soon to open at 50 Pleasant Street in Rochester’s fast revitalizing Liberty Pole area, a culinary revolution is underway as two hometown legends—Chef Cruz Nieves and real estate visionary Tim Tompkins—join forces to create something extraordinary.
This exciting collaboration promises to launch with a boom as we soon get to see the finished product of the energy and ambition behind the scenes.
Amidst hammer swings and handshakes, together they’re crafting a destination where bold flavors meet bold vision, promising a dining experience unlike anything the city has seen before.
Rochester, get ready—your next iconic landmark is about to open its doors.
Welcome to the world of Chef Cruz, a culinary mastermind with an impressive 20 years of experience spanning a diverse range of culinary settings, from fast-casual eateries to the prestigious Michelin-starred establishments. Chef Cruz has consistently demonstrated the ability to innovate, delight, and satisfy the most discerning of palates.
Throughout his illustrious career, Chef Cruz has been recognized for his talent and passion in various publications. His work has been featured in local magazines such as “Floated” and “585 Magazine,” as well as in the city newspaper, where his culinary achievements have garnered much praise and admiration.
Chef Cruz is also known for his collaborations with other culinary powerhouses, including a particularly successful partnership with Superiority Burger. His ability to blend flavors, techniques, and culinary traditions has led to the creation of unique and delectable dishes, which have earned him a loyal following.
Over the years, Chef Cruz has honed his skills and established himself as a force to be reckoned with in the world of competitive cooking. He has proudly claimed victory in the prestigious Chef Throw Down, a local cooking competition, two years in a row, showcasing his exceptional talent and determination.
Whether you’re celebrating a birthday, anniversary, engagement, or simply want to share a unique evening with friends or family, Chef Cruz and his skilled culinary team provide a personalized, full-service experience. From menu planning to table presentation, every detail is thoughtfully curated to reflect your tastes and create an unforgettable occasion.
With a focus on seasonal ingredients and elegant, contemporary cuisine, Shell offers more than just a meal—it offers a culinary journey tailored to your preferences.
Whether it’s an intimate dinner for two or a lively dinner party for twenty, Shell transforms your experience, where exceptional food and warm hospitality come together to make lasting memories.
Each Shell Experience has its own prixe fixe menu of food and wine pairings, inspired by a variety of culinary influences. Hosted in intimate venues, these experiences offer a unique opportunity to enjoy a thoughtfully prepared fine dining experience.
Shell aims to revive Roc’s cocktail scene with our handpicked roster of renowned Rochester mixologists. Each night at Shell, artfully portioned potions are introduced for your indulgence. Overseen by resident mixologist John Doe, enthusiasts are encouraged to check out our Instagram page for a sneak peek of each night’s amalgamations!